A Message from Kelly Costello, CEO and Founder of Puppy Cake

I love dogs and I have a passion for manufacturing. I personally oversee all manufacturing of our Puppy Cake products to ensure safety and quality with every product. We only make products that are good enough for us to eat. I taste test all of our treats for quality and safety.

My dogs are my family and I make sure that every treat that comes out of our factory brings a smile to customers faces and wagging tails to their fur babies.

In 2007, I was looking at old cake mix advertisements for a client of mine and thought, "Wouldn't it be great if they made that for dogs?" That was my light bulb moment. I realized that dog owners across the globe wanted to treat their dogs like family and give them safe and healthy cakes.

I started with a few flavors and worked out of my kitchen in a tiny 1 bedroom apartment in Bellevue, PA. Little by little, Puppy Cake grew and we began launching a whole line of treats. Our best sellers are the cake mixes and ice cream mixes.

In 2013, we began making all of our products in our factory in Evans City, PA. But by 2020, we had outgrown our Evans City location and moved our production to small town Portersville, PA. Our factory is full of hardworking people who put their hearts into making great dog treats. Moving to Portersville was a big milestone for us and we are very proud of the modern factory we have created.

Thank you for your support as this company has grown from loyal customers and retail partners who have helped grow our brand. Puppy Cake wholesales to independent pet stores only. Visit your local "mom and pop" pet store in town and see why we love working with them.

We look forward to what the next decade has in store for Puppy Cake!

Thank you,

Kelly Costello
CEO and Founder


The idea for Puppy Cake came when Kelly Costello, owner and founder of Puppy Cake, was looking at a client’s old cake mix advertisements. As she was looking at the cake mix, she said to herself, “Wouldn’t that be great if they made this for dogs? People love their dogs!” After lots of research and many recipes, Puppy Cake was created! To match the traditional chocolate cake, Puppy Cake Carob Cake Mix was created and to match the traditional yellow cake, Puppy Cake Banana Cake Mix was created. In November 2007, the product launched and quickly became the #1 selling cake mix for dogs in the US.


Puppy Cake seeks to provide a healthy and satisfying treat for dogs and a fun experience for their owners. We use only human grade and natural ingredients in our products because we believe that Puppy Cake is held to a higher standard. Customer service is a top priority that we take very seriously. We first want to make sure every customer, from consumer to retailer, has a great experience. We stand behind our product 100% and will work to ensure satisfaction with every transaction. Our company wants to further the well being of canines throughout the US by donating a portion of our profits to animal rescue organizations.

A little bit about Kelly Costello, CEO and Founder

Kelly grew up in western Pennsylvania and graduated from Grove City College in 2006 with a BS in International Business and a Minor in French. She worked for News America Marketing straight out of college and got bit by the entrepreneurial bug.

Within a year of graduating college, she had created Puppy Cake. It took her longer than expected to grow the business to the level that it is today, but there were many important lessons learned along the way.

Kelly regularly does speaking engagements or private coaching to help budding entrepreneurs achieve their dreams and goals.

Today, Kelly lives in Evans City with her husband, Blake, 5 rescue dogs and 2 (3 legged) rescue cats.